Littering is probably the most widespread form of anti-social behaviour in the UK. Since the 1960s the amount of litter dropped annually has increased by around 500 per cent, and littering has become one of the most important local issues for the public. Town centres suffer from the blight of cigarette butts, chewing gum and free newspapers. Rural areas face the challenge of drive-by rubbish, and the litter on our beaches has increased 97 per cent since 1994.