Ethical Agency seeks charity for perfect PR partnership

Upward Curve PR is searching for its perfect PR partner – a smaller not-for-profit organisation to adopt as its Charity of the Year for 2009/2010. Closing date for applications is 17th April 2009 (visit 

Upward Curve PR’s Charity of the Year could be any not-for-profit such as a registered charity, social enterprise or voluntary organisation, that feel Upward Curve PR could be their marketing match. The Agency is particularly interested in hearing from smaller organisations (whether they operate nationally, regionally, locally or internationally) that are unable to afford agency support and have limited in-house communications resources. 

As part of its ethical approach, Upward Curve believes in giving back to the not for profit and public sectors in which it mainly operates, by adopting a Charity of the Year, which it provides ongoing PR and financial support for over the year.

In previous year’s Upward Curve PR has gained high profile media coverage for new services and initiatives, organised launch events, developed marketing literature, developed PR and marketing campaigns and provided help with ongoing media relations for its adopted Charity of the Year. 

Previously adopted charities that have benefitted from being Upward Curve PR’s Charity of the Year have included Young Kingston (a grant giving body) and the Pegasus Children’s Project (which supports street children in Nepal). Parents for Children (now part of TACT), an adoption charity specialising in finding homes for ‘harder to place’ children, was adopted as Upward Curve PR’s Charity of the Year for 2008.

Edwina Brocklesby, Director of Parents for Children (now part of TACT), said, “I could not speak more highly of Upward Curve. They have transformed the potential of this agency, raised our profile, and that of the risks to the unborn baby of maternal substance misuse, beyond our wildest dreams. I have appreciated their own value systems and willingness to really understand the work we do. I have been consistently impressed by their efficiency, lateral and creative thinking, attention to detail, ability to network on our behalf.”


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