Wayfinding unit unveiled outside Solihull train station to provide information and support local businesses and services.
Residents of and visitors to Solihull now have easy access to information about local amenities, attractions and services, thanks to an interactive touchscreen installed outside the train station.
The unit is the first of its kind in Solihull and the second of its kind in the country – closely following Derby. The screen provides a detailed map of the borough with up-to-date information on local events, entertainment venues, restaurants and visitor attractions. It also offers weather updates, transport links, and details of local shops and council services.
Solihull Metropolitan Borough Council worked with Bauer Media Outdoor UK to develop the unit and identify the most effective location to place it. Bauer is covering all costs and will provide the council with a percentage of profits from advertising revenue. It is also responsible for ongoing maintenance, employing remote monitoring technology alongside regular in-person inspections to ensure it is fully operational.
Will Ramage, Managing Director at Bauer Media Outdoor UK, says: ‘We’re focused on creating public spaces that are more connected, informative and valuable for the communities they serve. This new wayfinding unit at Solihull station is a great example of how ad-funded infrastructure can support local authorities, residents, visitors and businesses alike. By placing useful, real-time local information at a key arrival point, we’re helping people navigate Solihull more easily while also opening new opportunities to promote the borough’s events, attractions and services.’
Cllr Wazma Qais, Cabinet Portfolio Holder for Communities at Solihull Metropolitan Borough Council, adds: ‘I’m delighted to unveil Solihull’s first wayfinding and Local Information Unit, which our visitor economy team, Visit Solihull, have worked closely with Bauer Media to bring to life. It’s important that information about our borough is as accessible as possible. This unit will be a fantastic asset for visitors, residents and local businesses, helping everyone arriving at Solihull station easily find what they need, from parks and transport links to local events, attractions and places to eat.
‘Solihull Station is already a key gateway to our town centre, which remains one of the strongest performing in the country. This new wayfinding unit, which is only the second of its kind in the country, is a valuable addition that will help as we meet growing passenger demand over the coming decade and support our ambitions for future growth.’
Photo: Tony Elvin (Chair of the Visit Solihull key stakeholder group), Cllr Wazma Qais (Cabinet Member for Communities at Solihull Metropolitan Borough Council) and Nigel Godfrey (Portfolio Partnership Manager, Bauer Media Outdoor UK) with the new wayfinding unit. Photo courtesy of Bauer Media Outdoor UK
In related news:
High streets and house building top Craig’s early Manchester agenda
Leave a Reply