Published: 15th Oct 2020

The New Local Government Network (NLGN) has rebranded as New Local and launched a new website. According to the think tank, the new identity reflects its mission to work alongside the whole of local government, communities and the wider public sector to create empowered communities and stronger public services. The new name was chosen following a wide consultation with network members, which revealed the gap between perception of NLGN as an organisation and how people felt about the NLGN brand and name. ‘Increasingly, our members tell us that their work is no longer about governing in the traditional sense,’ said chief executive, Dr Adam Lent. ‘Instead, they are transforming their areas by mobilising their local communities to address the biggest social challenges, and they are working in close collaboration with partners to deliver a shared vision of place. ‘We wanted to reflect this broader outlook in a new name and brand. … (To read the full article, subscribe below)