Published: 5th Oct 2020

Watford Borough Council has joined forces with WhatsApp to create the UK’s first ‘WhatsApp High Street’ to help local firms connect with customers.   As part of the partnership, experts from WhatsApp are providing training for an initial group of 12 local businesses on Market Street – a popular and diverse shopping road in the town centre – training them on how to use WhatsApp to support their business. Training will remain open for any small businesses in Watford interested in the scheme. WhatsApp Business acts as a shopfront for a company’s products and services, and helps businesses communicate with their customers during the challenges presented by COVID, such as managing social distancing in small premises, new opening hours, stock issues, table reservations or reduced menus. The announcement comes as new research commissioned by WhatsApp and conducted by YouGov of over 750 businesses in the UK reveals that almost two-thirds … (To read the full article, subscribe below)