Published: 12th Apr 2021

Huq Industries has launched a new tool to help councils measure football across high streets and town centres. The Community Vision tool aims to give a highly accurate, real-time measure of footfall across high-streets and town centres. It is powered by Huq’s proprietary platform, built on its first party mobile location data, which makes it much more than a footfall monitor. The tool also provides measures of footfall density – where visitors cluster on the high-street – and live catchment area mapping. This allows local councils to make urgent decisions about Covid marshalls or safety signage as the UK’s high streets reopen for business, and learn about who is visiting their centres from where. For all outputs, socio-economic and demographic attributes are included to provide additional insight about human activity in UK towns and cities. ‘The decisions that local councils make are coming under scrutiny like never before.  The pre-pandemic playbook, … (To read the full article, subscribe below)