NewStart Feature: could shipping containers solve the affordable housing crisis?

 A Sheffield-based social enterprise is hoping to navigate the rocky waters of the UK housing market with affordable 1, 2 and 3-bedroom homes made from shipping containers.

Inspired by an episode of Grand Designs, former police officer Jon Johnson set up REACH (Recycled, Environmental, Affordable, Container, Homes) in January 2017.

Following a small grant from UnLtd they built a prototype which they are currently showing off to interested parties from around the UK.

Jon believes they can build 6000 a year of them, which could help plug the housing shortfall and create genuinely affordable homes.

Just 1.4% of homes in ‘large’ developments approved by planners in Sheffield in 2016 and 2017 met the government’s affordable definition.

In Manchester, it was 0%.

‘We need to build the houses people want, where they want them, rather than what developers can bully through,’ says Jon.

‘I’ve got 40 or 50 housing reports. Are we going to keep writing reports or are we going to do something about it?’


During Mr Johnson’s almost 30-year career in the police force, he saw first-hand the effects that insecure and poor-quality housing can have on communities in Britain.

‘It underpins everything in society,’ he says.

‘Everybody needs somewhere to live and if you haven’t got a decent place to be, that is adding to mental or health problems. You’re onto a loser from the outset.’

‘Decent housing is a human right like air and water. It’s always been done to us by people who don’t care about standards or quality as long as they’re making money.’

He used skills learnt through his furniture recycling store, Strip the Willow, to decorate the prototype, with every bit of second-hand wood sourced locally.

The panelling used to be a counter in a local Indian takeaway, the cladding on the roof came from a local mosque, the bedroom headboard is made out of a piano, and light fittings are made out of cymbals.

‘We aim to make use of million tons of waste we put into landfill every year,’ he says.

Each of his eco homes will be 60% recycled, built offsite in 3 weeks and powered by renewable energy sources.

Changing the playing field.

Followers of the UK housing market will recognise its murky waters, and Jon says there are vested interests and some serious obstacles to overcome before REACH achieve their dream of turning, what is currently a cottage industry, into something more substantial.

‘There are various Government agendas and ineptitudes,’ says Jon.

‘The same people will just keep profiteering out of everyone else’s misery.

‘We’re trying to do housing the right way. It’s about people and planet, not just profit. Housing shouldn’t be about giving out millions in bonuses at end of the year.’

But REACH won’t be able to build any homes without land, which is perhaps the biggest hurdle for them to get over.

Following the second world war, the Government freed up land and built prefab housing estates around the country, and Jon believes a similarly bold approach is needed to meet the housing demands of the 21st century.

However, the publication of the social housing green paper this week made no promises to build more social housing with Shelter saying it ‘doesn’t commit a single extra penny towards building the social homes that are desperately needed.’

To Jon, it’s frustrating, so he helped set up the National Federation of Affordable Building (NFAB) which brings together organisations from across the offsite construction sector who all would like to see a change in policy.

‘The reason we set up NFAB was because so many SMEs have had conversations with Homes England and got nowhere,’

The current Homes England list for land means building companies need to have a turnover of £50m before they can be considered for public land. It’s a bidding process that excludes all SMEs such as REACH.

REACH do have backing from the LGA though, and they also have Sheffield City Council on board. They are hoping the council will soon be given a piece of land to build the first 9 homes, which will free up funds for their first off-site factory.

It’s clear that it’s going to take some forward-thinking councils for it to succeed.

‘We need a Dunkirk style situation with SMEs getting some innovation into the market.’

‘The issue of land and how much its worth is entirely notional. Land is expensive because people think it is.’

‘If Homes England can ringfence a percentage of the land they give to the big builders every year, and have that for affordable development we won’t have a problem because the SMEs will have somewhere to access the market instead of queueing up for massively expensive land.’

‘Big builders don’t want to do things any differently because they’re protectionist of their profit margins. SMEs can’t get a look in. We need to alter that playing field.’

A sustainable trend?

A popular misconception of homes made from shipping containers is that they are too cold in winter and uncomfortably hot in summer.

There are also critics that say the current trend for modular housing is a fad.

Jon says that residents will need the heating on for 2 months a year as its designed around Passivhaus principles, which optimises energy efficiency through its design.

‘They are light and spacious,’ he says.

‘It’s how we use the offset of parts of the containers. They are like adult Lego. We can use architectural glass and make some fabulous buildings.

‘They’re affordable but they will look like architect-designed houses.’

The one, two and three bedroom models will be sold at £35,000, £65,000 and £90,000, and Jon says there is already a large waiting list of people ready to move in once they’ve secured some land.

‘I don’t think it’s a trend,’ he says.

‘It will take over the market if it’s done right. The tech has now caught up and modular housing can be controlled a lot more intelligently in the factory. It cuts down on construction costs, waste and theft of materials from sites. It makes the whole process of housebuilding a lot more efficient.

‘It’s a once in a lifetime opportunity to get housing moving in the right direction and get sustainability on the agenda.

‘That’s not going to happen if we leave it to the big builders.’




Thomas Barrett
Senior journalist - NewStart Follow him on Twitter


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