Why is there a need for Reach? There’s a crisis with housing supply, with virtually no affordable houses being built. The government is not helping. Land supply and land prices mean developers are not interested and nobody’s making them do it. Average wages are falling, house prices are rising, right to buy is taking supply out of the market, housing associations are up against it. People are desperate. They are looking to a future where they are not going to be able to afford their own place to live and that’s whole generations in the future. Every policy is pushing people to rely on a rental sector that’s not reliable, where 35% of properties don’t meet the habitable homes standard, and there’s just no viable alternative. We have one.