The architect and presenter is taking his love for bold home transformations to a new level by teaming up with ScottishPower to help Britain live greener.
Announced on Tuesday, the partnership follows research by Censuswide, commissioned by ScottishPower, which found two in three people in Britain (67%) feel that greener living is out of reach. Some of the barriers cited include cost and confusion over energy tariffs.
George Clarke, best known for Channel 4 programmes The Home Show and The Restoration Man, launched the project with a visit to ScottishPower’s Whitelee Windfarm to witness green energy production first hand.
‘People aren’t against going green – they just want straight answers,’ Clarke said. ‘If something feels expensive or confusing, it’s only human to put it off. I’ve partnered with ScottishPower because sustainability isn’t just part of their mission – it’s at the heart of everything they do.
‘They’ve been leading the shift towards cleaner, greener energy for decades. The Great Green Challenge is about taking the country’s questions and finding out what’s true and what’s not.’
Over the next 12 months, Clarke will lead the Great Green Challenge, an initiative designed to show households how much impact green alternatives can have.
He will explore options from shifting energy use, installing smart metres, adding solar panels, heat pumps and home EV charging points.
‘It’s not about changing everything overnight, it’s showing that those small, practical steps can add up to make a real difference – for your home, your bills and your future too,’ Clarke said.
The Censuswide survey of 2,000 UK adults also revealed that nearly half of respondents (49%) believe energy efficiency measures won’t significantly reduce bills. What’s more, 55% think electric vehicles don’t have enough range for long journeys and 50% feel solar payback takes too long.
Andrew Ward, chief executive of ScottishPower’s Customer Business, said: ‘Our research shows that while a lot of people want to live greener, they are confused about cost and complexity – or aren’t fully aware of the real benefits.
‘George is passionate about helping us cut through all of that and help people to take steps that are both right for their homes and their budgets. We’ve all seen his unique ability to make sustainable living feel both exciting and achievable, and that’s exactly what households across Great Britain need right now.’
Image: ScottishPower
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