Wales is perfectly positioned to try new economic ideas

Published: 29th Sep 2015

markhooperI’m an optimist for Wales. In fact, I’m not sure you could find someone more optimistic about the future of the country, whether that be its capital city, Cardiff, or one of the numerous towns and villages in which Indycube is based. The reason is, I’m convinced Wales will be one of the countries at the forefront of the new economic model that is shaping up, but it won’t be an easy transition.

The superfast transmission of information, data, ideas and ideals has transformed the world in which we live – in fact we’re in the middle of the fastest revolution to ever hit the human race, and the impact will be world changing. Whether that manifests itself in political upheaval across Europe, stock market crashes in China, or tech bubbles in Silicon Valley – these changes will, I think, change the face of our economies for ever, and eventually for the better.

Wales’ new economic development will be more akin to a successful coral reef.

A coral reef thrives when its individual coral polyps are left to develop in their own way.

The journey from the old economy to the new will be most difficult for those who benefit most from the status quo: big business and big politics. Fortunately, in Wales, we’ve not been home to either. Our businesses are more often small and community-centric, and our politics has historically been centred around values and beliefs, rather than slick marketing machines. Wales is, like other small countries, perfectly positioned to try out new ideas, and take risks.

Three of the key aspects of this new economic model are:

  • Small is the new big – the mantra of globalisation is being turned on its head. In Indycube, one of our Cardiff-based businesses recently beat SnapFish (part of multinational Hewlett Packard) to a contract. This business sits at three desks in one of our shared offices. There will be many more deals like this over the coming months and years.
  • The way we work has changed, and wilł continue to do so. We’ll never get jobs for life again; we may never get jobs again. The gig economy is here, and increasing rapidly – you’re more likely to be freelancing one week, travelling the next and volunteering the week after than you are working for one employer.
  • Future economic value isn’t all about GDP or GVA. Increasingly people are feeling disillusioned with the economic model that has held sway for the last 200 years. Wealth and happiness aren’t all about the bank balance. Just ask someone nearing the end of their lives – they’ll tell you life is about human connections – that’s where real value lies.

Wales’ new economic development will be more akin to a successful coral reef. A coral reef thrives when its individual coral polyps are left to develop in their own way. We need to allow each of our communities to be the best it can be, and not some limp copycat of somewhere else. We encourage our children not to compare themselves with others, and yet with our communities, for too long, we’ve tried to be things we’re not. So often I’ve heard others tell me we’re on the verge of creating Silicon Valleys. I’m sure they believe their own hype that by simply adding an ‘s’ it will be so. Silicon Valley exists – let’s not bother trying to make our own copy, not least because by the time we do it, the world will have moved on to its next centre of activity.

What are we good at in Wales? Close-knit communities, family, non-conformist spirit, natural environment, water (it rains a lot, plus we’re surrounded on three sides by the sea). Let’s make these the strengths we build our economy on. They’re not all about money, and that’s how it should be.

The problem with this strategy is that it is uncontrolled, and uncontrollable. But the future that I envisage is just that – the only thing that is predictable is that the world will be unpredictable. Those communities that thrive on chaos and change will be the economic winners this century. To be a thriver, you’ll need your community around you – you’ll need other people to rely on. In terms of work, you’ll need your community of co-workers, and that’s what we’re helping to develop across Wales.

Photo by gvgoebel

Comments (5)


Your familial, cultural, historical strengths are not monetizable, which is commendable, but if you desire an economy with buzz, you’ll need to do heritage tourism for example, to draw outsiders toward selected spots & experiences. My experience in Scotland was so special, my wife & I went again the following year, & can still re-experience those visits. We just got back from Peru, and experienced something special there as well. Carve your niche and experiment with the nature of your magnet to the world, and you’ll see positive results.

Best of luck!


Mark, this is spot on. I’m writing this from Newcastle, NSW where the Renew Newcastle programme triggered a small scale renaissance. Now five years later, the ‘big stuff’ is following with a new University city centre campus under construction, over 700 new apartments on the way and numerous cafes, restaurants and niche shops. Truly all started by the kind of movement you describe.


Thank you Dave

Times they are a changing!!

Next time you’re in sunny (!!) Wales lets grab a coffee/beer?

Best Wishes



Hi Mark, back in Wales for three weeks next February. I think Richard Essex is hoping to organise something on local economy while I am there.


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