Tim Downs has worked in property, infrastructure, transport and regeneration marketing for 13 years for both public and private sector clients. He’s currently a director at Aberfield Communications who are working on the redevelopment of York Central, a 45-hectare brownfield site in the centre of York, and the Leeds Public Transport Investment Programme (LPTIP). Writing for NewStart, he explains investing in marketing and communications can be as important as investing in a place-making strategy if a regeneration scheme is to gain planning approval. We’ve all been involved in projects that we passionately believe in and find it difficult to understand why there is sometimes opposition when plans seem logical and the benefits far outweigh any downsides. But anyone involved in this sector knows that when it comes to the places people live, their communities, towns and cities, logic sometimes seems to play little part in the eventual decision-making process. Passion, … (To read the full article, subscribe below)
Director at Aberfield Communications.
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