Published: 23rd Jun 2009

The term “community cohesion” doesn’t mean much to most people. But if you suggest it can be about having a chat and a cuppa with a neighbour, it starts to make sense. At Knowsley Council, our ‘Good Neighbours’ communications campaign is breaking down a phrase only used in local government circles into an idea that people can relate to. The message is simple: get together with your neighbours, share a cup of tea, get to know each other and help create a friendlier community. Our campaign – tied in with the national Big Lunch initiative – has a lighthearted feel. It is being promoted across both traditional print channels as well as online using social media to reach residents of all ages. A mock news broadcast about a shock tea shortage threatening community spirit across the borough has been produced and posted on YouTube, with hundreds of hits in just … (To read the full article, subscribe below)