Billions of pounds in charitable funding could be made more accessible to disadvantaged communities in England under a new government roadmap.
The plan, announced on Monday (13th April), aims to address what ministers describe as uneven disruption of philanthropic giving across the UK.
Although £14bn was donated to charity in 2025, the government says the benefits are not shared equally. London currently receives more than a third of funding from the largest philanthropic foundations and four times the value of Gift Aid donations compared with the UK average.
Backed by £1m, the new roadmap, Our Place to Give, seeks to change this by linking donors more closely with local organisations outside the capital city.
Key measures include £1m of funding over three years to support organisations and creating a network of regional philanthropic ambassadors. The government will also introduce a toolkit for MPs to promote local giving.
Stephanie Peacock, minister for sport, tourism, civil society and youth, said: ‘Today’s announcement will help philanthropists across the country support local causes they are passionate about.
‘By better connecting generous individuals with local organisations at the heart of their communities, we can unlock a new wave of giving that reaches every corner of the country.’
The government estimates up to £7tn will be passed between generations by 2050.
Steve Rigby, chair of the Rigby Foundation and CEO of the Rigby Group, said: ‘The strong backing this report has received across the sector reflects the insight and experience brought together in its development.
‘The UK has some outstanding philanthropists, and Our Place to Give provides a roadmap for unlocking even greater investment into communities across the country.’
‘Through my family’s charitable work in the West Midlands and my participation in the Philanthropy Reference Group, I’ve seen first-hand how connecting generous donors with local people and projects can drive meaningful, lasting change,’ he added.
The plan builds on the £5.8bn Pride in Place programme, launched in September 2025, which allows local people to help direct funding in their communities.
Image: Sarah Agnew/UnSplash
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