Published: 8th Jan 2019

Freelance journalist Alice Cruickshank discovers how online shoppers could be the solution to falling footfall on British high streets.  The latest figures paint a worrying picture for the state of Britain’s bricks and mortar retailers. Christmas footfall on British high streets was at its worst since the recession, in line with a steady decline over the past decade. Meanwhile, data from Barclaycard found Black Friday spending was down 12% in 2018 compared with 2017. But are things really as bad as they seem for our local shops? Currently, only 18% of purchases in the UK are made online, meaning the vast majority are still made on high streets. Half of all these online sales are made with retailers who also have physical premises, meaning the challenge now facing businesses is not to fight against consumers’ love of digital – instead, they must modernise their approach to retail. Dave Preston is … (To read the full article, subscribe below)