Listed buildings enhance businesses, survey reveals

Nearly two-thirds (62%) of businesses working in listed buildings feel their premises enhances their business, according to a new report published today (April 2) by Historic England.

More than 500 businesses in sectors including retail, hotels, food and drink, as well as professional, technology and administration were surveyed. The sample spanned those who own and rent premises, and chains as well as independent businesses.

The main benefits listed relate to the external appearance of the building and its local context with respondents saying that their own historic building contributes to the positive atmosphere of the surrounding area (a ‘great benefit’ according to 72% of the sample).

Respondents also said the fact that their building provides an attractive exterior that gives a positive first impression to their clients and customers.

Many respondents to the survey cited the strong sense of community that exists amongst businesses who sense they work in a well-loved spot, with added advantages linked to the fact that these special places are often found in the most central locations.

Those most likely to cite a direct commercial impact derived from operating out of historic buildings were in the hospitality sector – with respondents highlighting the importance of the beauty and atmosphere of their premises.

At the top of the list of difficulties identified by businesses were restrictions on either extending their premises or making changes to the exterior – a particular challenge for hotels and food and drink businesses. Just under half (42% of the sample) identified restrictions on extending their listed premises as a large issue or difficulty for the business.

Duncan Wilson, Chief Executive at Historic England, said: ‘Our data confirms that owners and operators up and down the country know that being based in a historic building can enhance their business and give them something special to offer clients and customers.’

‘It’s clear there can be challenges, which is why we continue to develop and publish expert guidance on issues including access, and how to care for and maintain historic buildings used commercially. These places are part of our shared history, and they are of great value both to those who choose them as a home for their business, and those who enjoy them every day as customers or employees.’