Leicester invites residents to take part in personal travel planning

People in parts of Leicester are being invited to take part in personal travel planning, as part of an ongoing scheme to help boost sustainable travel.

Around 11,000 residents living in Highfields, Spinney Hills and St Matthews will receive postcards providing information on how to sign up to incentives and offers, directing people to an online survey about their current travel habits and helping people find out about other local transport options.

Leicester City Council hope the scheme will encourage more people to reduce their car journeys and use more sustainable forms of transport, including walking, cycling and taking the bus to work, education and local facilities.

All participants will be given access to a tailored online travel pack, with advice on active travel and public transport, and personalised travel planning appointments with a trained advisor will also be available over the next few weeks.

Cllr Adam Clarke, deputy city mayor who leads on environment and transport, said: ‘By offering personal travel planning we can help give people more choice about how they get around and highlight some of the new and different methods of sustainable transport available in the city and hopefully encourage people to adopt cleaner, greener travel options. This should help tackle congestion, encourage active travel and help people save money.’

The project is being funded by the European Regional Development Fund, and forms part of the Council’s Choose How You Move campaign, a partnership between the City and County Council funded by the Department of Transport.

In related news, Derby Council is encouraging local businesses to use greener travel by providing grants to help promote walking, cycling, public transport, and car sharing.

Photo by Gonzalo Facello