Published: 17th May 2013

Heresay.org.uk is a social media monitoring tool for organisations who work with communities. In the commercial sector companies monitor the web to see who mentions their brand names and what they say. Heresay is the same idea, but for organisations that care about communities. It’s designed to search out what people say about their neighbourhoods and represent that data to interested organisations for maximum utility. It finds blog posts and forum discussions about local issues – every time a relevant discussion is found we determine the geographic location under discussion and tag according to subject matter: crime, planning, history, local politics etc. We can display data on a map, by category or filter by the demographic affected – children, disabilities, elderly. We can provide alerts against particular keywords or do statistical analysis of hot topics. Currently finding this material is very difficult – this is the key problem that motivated … (To read the full article, subscribe below)