Published: 25th Sep 2019

Everton Football Club has been praised for its public consultation into a new state-of-the-art stadium on Liverpool’s Waterfront. The Premier League side is planning to build a 52,000-capacity ground at Bramley Moore Dock on the Waterfront and a community-led regeneration project at its current home, Goodison Park. The club held its public consultation in two stages – November/December 2018 and July/August 2019 – including travelling roadshows, workshops for fans and a downloadable smartphone app. The consultation process has now been praised by chief executive of the Chartered Institute of Marketing (CIM), Chris Daly and academics for its inclusive approach and desire to listen to the public viewpoint. ‘Strong brands put their customer at the heart of everything they do, and Everton’s stadium consultation is a shining example of this,’ said Mr Daly. ‘The club has not assumed, but asked fans what it is they want, inviting Evertonians and the wider public alike to … (To read the full article, subscribe below)