Published: 13th Jul 2011

Earlier this month, a digital marketing company launched an experiment to see if it could get Pepsi and Coca-Cola to follow each other on Twitter by tweeting a challenge to each company to do so and then documenting the results. Coca-Cola was first to say a ‘gracious (but competitive) hello’ to Pepsi and follow its rival. Later, Pepsi responded with its own greeting, tweeting ‘Can rivals and tweeps coexist? We’re willing to find out’. They now continue to follow each other, and while for some this may seem like an unusual step for two fierce rivals to take, both are, of course, well known for having lots of bottle. While Pepsi and Coca-Cola were playing nice on Twitter, the Campaign to Protect Rural England (CPRE) announced details of a bottle deposit scheme that has the potential to create thousands of green jobs. The proposed scheme would introduce a small deposit … (To read the full article, subscribe below)