Published: 13th Sep 2016

Beat the Street turns towns and cities into giant games to help people get more physically active, says Niall Norbury The UK is one of the most inactive nations in the world, with around half of the population not hitting government guidelines of 150 minutes of physical activity each week. Many local and regional health campaigns have been launched but have had mixed success in boosting activity. Recognising the limitations of traditional health initiatives and the potential provided by behavioural insights and new technology to engage whole communities, Intelligent Health has developed Beat the Street. Beat the Street is a twelve-month programme with a fun and simple game at its core. Over six weeks, Beat the Street transforms a community into a playable city by placing special sensors called beat boxes on lampposts across an area. Local residents are given cards and fobs and encouraged to tap as many beat … (To read the full article, subscribe below)