Ad: Improving how housing providers communicate with their tenants
Welcome to the third joint research report between the Disruptive Innovators Network and Campbell Tickell. Following the positive feedback we received from the first two, we thought for our third report we’d tackle a very topical theme around how we can improve the way housing providers engage with their tenants and residents.
It seems an issue which, after decades of delivering landlord services, we still haven’t nailed down. There are many reasons (or excuses) as to why this may be, not least that tenant and resident expectations are increasing at a pace which landlords are struggling to keep up with. But in a digital age there is definitely a drive to revisit more traditional ways of ‘listening’ to what our ‘customers’ want from a landlord.
We have framed the research around innovations happening within the social housing sector, along with external and international perspectives. Some of the findings are challenging and you may not agree with them all, that is fine. The important bit is we keep how we think about tenants and residents needs and expectations at the forefront of housing operations.
We think you will find the stories and insights both inspiring but also practical, giving you a fresh perspective on how to understand and engage with your tenants and residents in better ways.
To discuss any of the issues raised in this report, which can be accessed in full here, please email: Ian Wright, Catherine Little, or Jon Slade.
In addition to the report addressing how better landlords can communicate with their residents it is also supported by Salesforce.
Salesforce is delighted to support this timely research paper which provides insight into how housing providers can act and innovate to engage residents in new ways.
In today’s rapidly evolving digital landscape, organisations of all industries and sizes are facing unprecedented challenges when it comes to engaging with their customers. From rising expectations to macroeconomic uncertainties, organisations must adapt quickly to changing circumstances and demands. As a global leader in customer relationship management, Salesforce has seen our customer base continue to innovate and expand how they interact and engage with customers.
In an era where housing providers are under significant pressure from the government, residents, and the broader public to do more, technology is fundamental to helping organisations deliver. Salesforce recognises the importance of rethinking customer engagement within this context. Global advances in areas such as Artificial Intelligence (AI) are supporting organisations’ ability to innovate like never before, from educational institutions personalising learning experiences for students, retailers developing real-time AI-powered shopping assistants or healthcare providers looking for early diagnosis of chronic conditions in patients.
There are many ways in which housing providers can learn from and leverage cutting-edge technologies, from early detection of financial issues for residents, to supporting customer service colleagues with real-time recommendations, and we hope this report provides some insight as to what is possible.
We interviewed a number of leaders and specialists as part of this research. Their quotes are intended to illustrate various points, but should not necessarily be taken as representing the views of Disruptive Innovators Network or Campbell Tickell.
Image: Steven Wei
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