Channel 4 Ventures, the broadcaster’s consumer investment arm, said a further £2.5m could be invested if the company meets certain performance milestones.
This morning, Channel 4 Ventures revealed they would be investing £5m into OneDome, a UK-based housing and fintech platform that aims to simplify the process of buying a property. The deal comes as part of a wider funding round that OneDome is expected to announce later this year.
OneDome, which was first founded in April 2016, have said they plan to use the funding to launch a national marketing campaign next year, aimed at promoting its HomeBuyer Service. The scheme looks to combine mortgages, conveyancing and purchase management under one fixed fee of £999.
Despite being launched nine years ago, OneDome’s growth over the last two and a half years can be described as nothing short of impressive. The company’s revenue has increased by more than 4,000% and year-on-year growth of over £245% in 2025.
Against this backdrop, the company has set a five-year target of being involved in 10% of all UK homebuying transactions.
Vinay Solanki, Head of Channel 4 Ventures, said: ‘This partnership is yet another example of how Channel 4 can create significant commercial benefits for the businesses that collaborate with us, pairing the unrivalled power of TV advertising with our investment expertise. OneDome is tackling one of the toughest and most important consumer challenges — making the home buying journey simpler, faster and more transparent.
‘It is already one of the fastest growing scale ups in the UK, and we believe it has the potential to transform how people approach one of life’s biggest financial decisions. We’re delighted to partner with Babek and the OneDome team as long-term partners, bringing the reach of Channel 4’s platform to help scale the brand nationally.’
Earlier this year, OneDome – chaired by former City lawyer Sir Nigel Knowles – purchased Trussle, the online mortgage broker which had previously raised funds from investors including Goldman Sachs.
Commenting on news of the investment, Babek Ismayil, founder and CEO of OneDome, added: ‘The home buying experience is broken, disjointed and stressful. We developed the HomeBuyer Service to offer customers a totally different, fully integrated experience. Instead of juggling multiple service providers and managing the process themselves while working full time, buyers can now purchase one fixed-price service that includes everything they need to complete a home purchase.’
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